A Good Brand Name is easy to remember. A GREAT Brand Name is unforgettable!
- A GREAT Brand Name makes your small business appear BIG!
- A GREAT Brand Name boosts the CREDIBILITY of your business!
- A GREAT Brand Name is more APPEALING to customers!
- A GREAT Brand Name ELAVATES small businesses to new heights.
"If you don't have a memorable, easy-to-pronounce and spell, and brandable business name, you will find it increasingly difficult to compete and stand out from the crowd as the years go by."
Brand Names for Sale
Many domain name marketplaces sell premium or brand domains. However, most domain names on those marketplaces are overpriced and prohibitively expensive. And to make matters worse, they are often unsuitable for branding purposes.
Paying thousands of dollars for a brand domain that is hard to pronounce or remember makes no sense!
At BrandMoth, we do not have thousands of brand domains in every conceivable industry. However, our brand names are top-notch and significantly cheaper than comparable domains on domain name marketplaces.
Why Startups Need a Brand Name
Your brand is one of the most valuable assets of your business.
Branding your product or service is the best way to differentiate your ecommerce business from competitors and stand out in a crowded marketplace. And those are not the only reasons!
Differentiates Your Business
Differentiate your startup from competitors by showing how your brand and product(s) are different and a better fit for consumers.
Stand Out in a Crowded Marketplace
Having a brand with a unique brand name, logo, and color scheme makes your product(s) more recognizable in a crowded marketplace.
Provides Your Business Its Identity
Just like people subconsciously picture an image of you when they hear your name, your brand name is what people think of your business.
Makes Your Business Memorable
A good brand name and logo that is visually appealing, short, and easy to pronounce makes people remember your business better and faster.
Impacts Sales & Marketing Results
Your brand and target audience influence your marketing efforts and impact the popularity and sales of your product(s).
Effects Advertising Returns
Consumers are more likely to respond to an ad and buy a product from a brand they know and feel comfortable with than other ads.
Supports Reputation of Your Business
A reputable brand works hard to build a solid reputation and won’t do anything that might tarnish its credibility with consumers.
For Brand Visibility and Recognition
Selling products under a brand name helps to increase the visibility of your product(s) in your niche and get more eyeballs on them.
How Your Brand Is Perceived
Like an iceberg, people only see what’s visible – your brand name, logo, and visual identity, or lack thereof. The key to the success of your brand is how people feel about it – how they react to it emotionally.
We all like to think that we make buying decisions based on logic. But the truth is, we make emotional buying decisions, and we only try to justify them with logic.
However, it will be an uphill battle if your brand name is long, difficult to pronounce, and hard to remember (not catchy).
Choosing the right brand name gives you a head start!
How a Brand Name Can Help You Sell More
Building a successful brand does not happen overnight. It takes time, perseverance, and hard work. And the brand won’t automatically sell itself!
However, the question is not whether it is easy. The real question is whether it is worth it! And the answer is a resounding YES!
Whether you are selling products on Amazon, your website, or Shopify or are promoting your startup’s products or services online, having a reputable brand can help you sell more.
The benefits of a reputable brand name include the following:
Improves Customer Loyalty
Once consumers have tried your branded products and are happy with the results, they are less likely to buy from another brand again.
Promotes Word-Of-Mouth Marketing
Nothing beats word-of-mouth marketing – buying a product based on the recommendation of a friend or family member beats any ad.
Lowers Price Sensitivity
If you are satisfied that a product meets your requirements, you will be less inclined to risk buying a cheaper and possibly inferior product.
Customer Retention & Repeat Orders
Few things are as profitable as having customers that place repeat orders because they trust your brand and are satisfied with your products.
Higher Returns on Ad Spend
More consumers will respond to your ad campaigns – click-through and buy – once your brand gains traction with your target audience.
Lowers Customer Acquisition Costs
Acquiring a new customer is more expensive than retaining an existing customer. A strong brand can help you hold on to more customers.
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I’m Casper du Toit, founder of BrandMoth.com.
I am a serial entrepreneur. And I am passionate about branding, brandable domains, and helping startups.
My mission is to help you choose the right brand and domain name.